Communications & Outreach

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Promote the value of AIA membership and communicate the benefits to members and potential members.

This information is being provided as a resource and is intended for AIA purposes only. It should not be shared or otherwise distributed outside of AIA.

Accreditation Requirements

 

Requirement 1: Maintain a component website and post at least one (1) upcoming event on your component website at all times. To ensure members and the public can engage easily and directly with the component, provide a dedicated point of contact.
Documentation: Reviewers will examine the website for upcoming events and the point of contact.

  • Provide a link to the web page where upcoming component events are posted.
  • Provide a link to the web page showing how to reach the component’s point of contact.

Primary resource:

Sample component event


Secondary resource:

How to: Contribute an event to the AIA digital platform

 

Requirement 2: Follow AIA brand guidelines consistently across all the component’s electronic and print media to ensure that members experience AIA as a unified organization.

Documentation: Reviewers will examine the website to observe brand usage.

  • Provide the component website’s URL.
  • Provide a weblink to a recent digital newsletter, if produced.
If the component produces a print publication (magazine or newsletter), provide a PDF of the page showing usage of the component branding.

Primary resources:

Brand Guidelines
Brandfolder
Brand Shop

Secondary resources:

Component Web Experience (CE)
Webinar Recording: Core Service- Member Communications
Supporting the AIA Brand (see Component Web Experience (CE)) 

 
Requirement 3:  Provide regular, readily visible promotion of specific AIA products—AIA Contract Documents, AIA Career Center, AIA Conference on Architecture, and AIAU—in the component’s electronic and print communications.

Documentation: Reviewers will examine the URL provided above to review how AIA Contract Documents, the AIA Career Center and AIAU are promoted on the component website. (AIA-hosted Component Web Sites include this promotion automatically.)

Reviewers will examine the URL provided above to review how the AIA Conference is promoted. If there is not a year-round link to Conference on your website, provide a PDF showing how the last Conference was promoted on the site.

Primary resources:

Component promotion of AIA products example 
AIA Contract Documents
AIA Career Center
AIAU
AIA Conference

 

Requirement 4: Recognize and publicize outstanding architecture projects by members. Options for highlighting outstanding projects may include a design awards program, tours, public displays, featured placement in communications, or a combination of methods. (If offered, design awards need not be held annually. Design awards may be held jointly with other components.)

Documentation: If the component offers a design awards program, provide a copy of the most recent call for entries. If not, please show or describe how the component highlights outstanding member work.

Primary resource:

Design Awards 101: How to start a design awards program

Secondary resources:

Architecture Cruise Tour (Boston Society for Architecture)
Design Awards: Jury Guidelines for Professional and Student Entries (AIA national)
Call for Submissions (AIA Maine Design Awards)

 

Requirement 5: Raise awareness about the value of design and the role of architects using messaging and programs aimed at a public audience.

Documentation: Describe at least one key public awareness activity and the target audience. Provide at least one example of a public outreach communication or press release. Components should use or adapt AIA’s public outreach resources or develop their own. Components may submit collaborative efforts among components in one’s state.

Primary resource:     

AIA Message Book

Secondary resources:

AIA Film Challenge
Webinar Recording: Public Outreach in Core Member Services 
A guide to engaging with civic leaders
Best Practice: Sensory: A Project Architecture Installation

Need help with Communications?

AIA National staff are available to help.  We are available to answer questions, brainstorm a strategy, or help you leverage national content, expertise, and program resources so that you can maximize your components successful delivery of services in this core service area.

Communications
Frank Scanlan
Managing Director, Strategic Communications & Content
(202) 626 7478

Matt Tinder
Sr. Manager, Media Relations
(202) 626 7462

Gabriela Suarez
Sr. Manager, Public Affairs
(202) 626 7560

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