The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment. The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.
I have worked with a publicist for the last four years who has encouraged me to step outside of the typical architect envelope to increase my social media presence as well as build my professional brand. I would be interested to hear from other small firm architects who have worked with a publicist and how that experience has been. Larger firms are lucky to have either the staff or budget to accommodate this. I am curious as to how smaller firms are handling this or if they are at all.
I'm a small firm - 5 people. I work closely with an almost full time marketing guy. He helps me with social media, pleasing the google machine, getting our name in print media, and helping with taking care of clients and keeping them on drip marketing (and many other tasks). he's expensive, but I can see the results with getting more calls on bigger projects, and winning some of them. It took me years to get to the point where I thought I had the budget for it. Time will tell if it works, but I can tell that we are getting our name out there better because of it. Some of the staff also contributes to social media, but it's mainly Mr. Marketing guy. He's also an amazing photographer, which I recommend spending some $$ on proper arch photography.
We are a small firm and put resources into to a marketing and PR company. We think it has been a great value and worth every penny.