Personal Greeting Rebecca Edmunds, AIA

r4 llc

Contact Details

r4 llc
Roanoke, VA


A licensed architect, Rebecca has devoted much of her career to an alternative practice model—providing leadership in creating consistent, comprehensive communications, branding and writing on design, management, leadership and technical performance for firms across the country. She also serves as a ghostwriter for architects nationally, which requires regular research into evolving design issues for health and wellness, K-20 education, urban mixed-use development and the workplace. This work informs her service on the Practice Management Knowledge Community and in various positions for AIA Virginia.

Edmunds’s service to the Institute began in 2007, most notably as a consultant and then as a volunteer member to AIA North Carolina and AIA Nevada’s Fellowship committees. She has shepherded hundreds of AIA Fellows in telling, and representing, the stories of their incredible contributions. Edmunds also served as writer and editor for a substantial revision of the AIA College of Fellows History & Directory (2019 edition) and continues to aid in the book’s annual updates. She has translated that work into teaching emerging professionals and young architects to craft their singular stories and aspirations in the field.

Job History

Communicate Design
Author & President
Roanoke, VA, United States
June 2019 - present

r4 llc
Roanoke, VA, United States
May 2010 - present

Raleigh, NC, United States
January 2007 - August 2014

Raleigh, NC, United States
January 2006 - December 2006