Practice Management

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The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment.  The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.

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PMKC Digest: 2018 Issues 

03-30-2018 03:10 PM

Read through the 2018 Issues of the Practice Management Digest! Use the links to read online, or download the PDFs below.This library entry will be updated as new issues are released. 

March 2018: Presentation Strategies - Connecting with potential clients to increase your chances of closing the deal. Read online > 

July 2018: Tech Trends - The current and future impact of changing technology on business practices. Read online >

September 2018: Firm Culture - How different firms express and develop their firm’s culture, exploring various topics including enjoyment, generations, branding, and risk management. Read online >


The next issue of the Practice Management Digest will talk about sustainability from a practice management perspective, including the 2030 Challenge and updated energy code challenges. Submissions will be accepted through October 10, 2018.

We are always looking for topics that you would like to see addressed in an edition of the Digest. If you have topics related to practice management that you'd like explored or articles you would like us to consider, please contact our new PM Digest Editor, Sara Boyer, AIA, at
#Digest #PracticeManagement #presentationskills #marketing
​​​​ #technology #culture


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3 Files
pdf file
Presentation strategies   868 KB   1 version
Uploaded - 03-30-2018
Anyone that has submitted a proposal and been shortlisted for an in-person interview knows that in order to close the deal, you need a strong presentation strategy. Making an emotional connection, creating an effective PowerPoint, doubling down on your project type, and communicating the right message through your website are all ways of setting yourself apart from the other presenters.
pdf file
Tech trends   4.12 MB   1 version
Uploaded - 07-03-2018
We have come to expect technology to work, and when it doesn't, it's Operation Code Red. Various strategies can be incorporated to change our expectations, and make technology work for us--these articles offer a practice perspective on the current trends affecting the practice of architecture.
pdf file
Firm Culture   3.06 MB   1 version
Uploaded - 09-12-2018
Your firm's culture can make—or break—your firm's ability to successfully carry out your strategy. Five architecture firm leaders respond to a series of questions exploring how firm culture drives their work, while Samantha McCloud, AIA provides three steps to conscientiously approach your own firm's culture.