The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment. The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.
AIA Practice Management Knowledge Community continues a free Webinar series with its continued in-depth look at the issues and challenges of business development. This webinar explores best practices for measuring your firm’s success and includes results from a survey conducted during registration for this event. Presented Thursday, March 28, 2013.
Have you ever wanted to get advice on your toughest business development question? Well, now is your chance. Until March 10th, submit your questions (see above). Karen Compton, presenter of last year's webinar, Best Practices in Business Development, will present part 2 of our highly attended webinar by taking YOUR business development questions and concerns and offering real world advise on everything from trends to managing partners' impassioned pleas to purse everything!
This session is designed to examine: trends and challenges facing business development, best practices in strategic/business development and your firm's effectiveness.
After participating attendees will:
1. Know how to avoid the common mistakes for business development and marketing
2. Learn how a business development plan supports the firm’s business objectives
3. Understand and apply best practices for business development and marketing
4. Learn how trends impact sales and marketing
Presenters: Karen Compton, Principal, A3K Consulting
Moderators: Scott Kuehn, AIA, PMKC Advisory Group Member and David Barkin, AIA, PMKC Volunteer
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