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The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment.  The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.

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2011: Client Research: Debunking Myths and Maximizing ROI 

10-12-2011 06:27 PM

If you don’t ask, you don’t get!’ This truism is particularly relevant in client research. There’s so much valuable information to be gathered, but few firms/individuals have the knowledge base and skills set to ask the right questions, of the right people, at the right time. In this webinar, we'll explore four types of client research: client/prospect perception studies; continuous client monitoring; project satisfaction surveys/interviews; and reference validation. With an eye towards ROI maximization, we’ll also address: When should firms employ each of the four tools? How can firms leverage the data yielded in real time to address problems and seize opportunities? How can firms use the data to modify their positioning and business development strategies, as well as their project delivery process? Presented October 13, 2011.



#Research #webinar #handout #PracticeManagementKnowledgeCommunity #debunking #Presentations #client #Webinars #myths

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AIA PMKC Client Research Webinar Handout 2011.pdf   1.69 MB   1 version
Uploaded - 10-12-2011

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