The Custom Residential Architects Network (CRAN®) Knowledge Community develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN® presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.
One of the biggest challenges for residential architects today is working with clients who are more empowered than ever ─ empowered about what designs they like, what products they want, and what they know about your firm before they even sit down to discuss their project. Given this, residential architects can stay one step ahead by managing their web presence to tell their story as efficiently and effectively as possible.
This October 25, 2012 presentation is a part of a planned 2013 AIA Convention half day workshop, Tools and Trends in Web Platforms and Social Media for Residential Architects & Small Project Practitioners.