Custom Residential Architects Network

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Who we are

The Custom Residential Architects Network (CRAN®) Knowledge Community develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN® presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.

2024 CRAN® Symposium

September 18-22

The Westin Seattle
1900 5th Avenue 
Seattle, Washington 98101

Registration will open in July 2024.

Sponsorship Opportunities

Download the prospectus for the CRAN forum at AIA24 and the CRAN Symposium sponsorships. 

2023 Symposium

The CRAN® 2023 Symposium was held October 11 - 15. View the schedule for more info>.

Brand Building in the Era of the Empowered Client: How online storytelling can help your business 

08-27-2012 04:35 PM

One of the biggest challenges for residential architects today is working with clients who are more empowered than ever ─ empowered about what designs they like, what products they want, and what they know about your firm before they even sit down to discuss their project. Given this, residential architects can stay one step ahead by managing their web presence to tell their story as efficiently and effectively as possible.

This October 25, 2012 presentation is a part of a planned 2013 AIA Convention half day workshop, Tools and Trends in Web Platforms and Social Media for Residential Architects & Small Project Practitioners.



#Presentations #marketing #customresidential #SmallFirmRoundTable #Houzz #transcript #Webinars #socialmedia #Transcription #aia #smallfirm #CRAN #SmallProjectPractitioners #residential

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Presentation_CRAN12010_revised.pdf   10.80 MB   1 version
Uploaded - 10-25-2012
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Uploaded - 12-13-2012