The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment. The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.
Because of the rapidly changing circumstances, please refer to conferenceonarchitecture.com for the latest information on A’20 sessions and events.
Knowledge Architecture recently completed a study on social media activies of over 250 of the largest architecture and engineering firms in North America. Over half of the architecture and engineering firms we surveyed are actively using social media. Of those firms, almost all of them were using social media to market their firms, which did not come as a surpvise. However, we were surprised by the number of firms who were using social media for purposes other than marketing, such as recruiting and retention, research and development, and knowledge management. this session will contatin three parts: 1) Presentation of research findings 2) Discussion of key insights and trends yielded by our reserch 3) Presentation of case studies which indicate where social media is heading for architects and engineers.