The Custom Residential Architects Network (CRAN®) Knowledge Community develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN® presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.
The Architect’s Voice: Advocating for Our Profession While there is great respect for architects, there’s little understanding of what we do, or how our work affects others. It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all. Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public. The Architect’s Voice, also known as the AIA Message Book, assists you in explaining your work to clients and members of the public. Using proof points, statistics, and anecdotes grouped in topic areas that you can customize, this message design process outlined in the guide will help with your communications and messaging efforts.#Communications #AIAMessageBook #Clients #Guides