Melissa Marsh, Assoc. AIA, Founder and Executive Director, PLASTARC is an expert in workplace strategy and a leader in change management services. She has defined a career in workplace innovation by embedding the added value of real estate strategy within design, architecture and master planning projects around the world. Melissa began her career following the completion of her Masters of Architecture thesis entitled Design for Achieving Strategic Business Objectives. Working in both Europe and the US, Melissa has been on the forefront of delivering alternative workplace solutions, and has lead virtual teams throughout her career. She has contributed to courses for CoreNet, Worktech, spearheaded international learning and technology initiatives, and lectured at UVA, Cornell and MIT's Sloan School of Management.