Profile

Personal Greeting Craig Park, Assoc. AIA

Clark & Enersen

Contact Details

Clark & Enersen
Georgetown, SC

Bio

I lead the Charleston SC office for the NV5 Engineering & Technology team, national independent strategic technology consultants, who provide audiovisual, IT, acoustical, building security, and technical lighting/theatre design for clients in business, education, institutions, and government to improve the effectiveness of their collaboration and communication environments.

I have been active in the building industry for more than 40 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design and engineering consulting, contracting, and manufacturing.

I am a Fellow and past national president of the Society for Marketing Professional Services (SMPS). I was honored by SMPS with their Weld Coxe Marketing Achievement Award in 2007 for my career accomplishments; by the SMPS San Francisco/Bay Area Chapter with their William B. Hankinson Award for Lifetime Achievement in 2005; and as national Chapter President of the Year in 1995.

I am the author of "The Architecture of Value: Building Your Professional Practice," and "The Architecture of Image: Branding Your Professional Practice," published by Aquilan Press in 2011 and 2013, respectively. Both books are available at online retailers.

I am a contributing author to SMPS' "Marketing Handbook for the Design and Construction Professional" and the SMPS Foundation's "A/E/C Business Development - The Decade Ahead!" I have had more than 150 articles published and am a regular contributor to industry and business trade journals. I am a frequent presenter at local, regional, and national association meetings, including SMPS, AIA, IIDA, InfoComm, NSCA, and ACEC, among others.

My focus is on innovation, expanding markets, and creation of a proactive marketing culture. My philosophy is based on providing strategic vision and innovation that realizes measurable and enduring value for my clients and the companies I serve.

Education

California Polytechnic State University
San Luis Obispo, California, United States
BS Architecture, 1978
Architecture
1969 To 1978

Job History

The Sextant Group
Principal Consultant
July 2010 - present

Craig Park Consulting
Principal
January 1998 - present