The mission of the AIA Small Firm Exchange (SFx) is to advance the mutual interests of architects practicing in small firms. The objectives of the AIA SFx are three-fold:
1. Advocate the value of small firms, the national SFx, and local SFx groups, both within the AIA and to the public.
2. Curate and disseminate the most pertinent resources and information, from the AIA & elsewhere, that benefit small firms.
3. Inform the AIA of current issues facing small firms and areas in which current resources/information are lacking.
Approximately 75% of all firms within the AIA are small firms (less than 10 employees), which equates to 14,459 small firms within the organization.
~26.8% = sole practitioners = 5,173
~33.5% = 1-5 employees = 6,459
~14.7% = 5-10 employees = 2,827
For context, small firms share of staff is 16.0% and share of billings is 12.0%
We need to find ways to leverage that size for collaboration and influence, just like the individual large firms do.
This is the presentation that was given at the AIA 2011 Convention in NOLA at the SFRT forum. For additional reference, see the related links below: a booklet on Developing a Social Media Strategy by Red Cube Marketing that I found it to be very helpful and the AIA Virtual Convention presentation "How to Leverage Social Technologies for a Sustainable Practice."#Seminars #SmallFirmRoundTable