From First Sun Blog: British linguist Richard D. Lewis charted communication patterns as well as leadership styles and cultural identities in his book, "When Cultures Collide," which is now in a 2005 third edition. Although cultural generalizations can be overly reductive, Lewis, who speaks 10 languages, insists it can be done fairly, writing: "Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm." #Tips