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In relocating their headquarters, the design team recognized an opportunity to showcase ARC’s new corporate identity. The design concept was to create an environment reflective of ARC’s brand and customer base, which includes airlines, travel agencies, and travel suppliers. A primary goal was to create a collaborative workplace to connect staff while reintroducing them to the brand. Staff workspaces are located on the 4th through 6th floors, which provide additional meeting space. White and blue, the colors represented in the client’s logo, are utilized throughout the space to emphasize their brand. Architectural elements include an extensive use of curved forms symbolic of an airline fuselage and representative of the client’s role in the travel industry. An efficient use of space creates opportunities for teaming areas and fosters a collaborative atmosphere. Transparency and open spaces allow daylighting to filter throughout the office providing all staff access to natural light.#headquarters #AirlinesReportingCorporation #workplace #InteriorArchitectureKnowledgeCommunity #ARC