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The Firm of the Future: Big Picture Trends Shaping the Future of Architecture Firms

This webinar will examine “megatrends” that are profoundly influencing what successful design firms will look like in the future, including: * Demographics: the most powerful, pervasive—and maybe predictable—of all forces * Projects: the beginning of a wave of sweeping changes in project delivery * People: the impending labor shortage—in quantity and quality—as well as generational challenges and opportunities * Transitions: both leadership and ownership that will challenge firms far into the future Learning Objectives After participating in this webinar attendees will: 1

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Focus Search - managers §  Contracts: Present opportunities & pose threats for firms to reconsider scope of services, intellectual property, design liability, risk management & compensation Technology Non-BIM technologies §  Project design § Generative design, parametrics §  Firm management § Project management §  Impact of communications and social media § Blurred lines between work and non-work life AIA PMKC Webinar December 3, 2013 Kogan & Company 7 Your Projects Contractor-led D-B and contractor BIM usage will lead to expanded role for GCs §  Threats to design firms § Owners paying for contractors to use BIM § A&E services may become (further) commoditized § Design professions may be (further) marginalized § Blurring of design & const. raises liability concerns § Opportunities for design firms § Pre-construction with contractor & design team can increase efficiency, lower construction costs, potentially reduce E&O Your Projects Integrated project delivery §  Complexity and collaboration: risk/reward sharing among owner, design team & contractor §  Facilitated by BIM & other technologies §  Driven by non-design parties in the design & construction process; promoted by AIA §  AIA contract documents & AGC ConsensusDocs have standard IPD contracts § Few cases based on contracts so far Your Projects Extended range of non-design services §  Blurring of traditional roles & responsibilities §  Firms will have to become broader project delivery firms, not just design firms § Design—and traditional architectural services— will be just one “middle” service in an extended continuum § Project delivery will include front-end program management, financial consulting & project feasibility as well as tail-end O&M consulting AIA PMKC Webinar December 3, 2013 Kogan & Company 8 Your Projects Project management will remain a critical success factor §  Client demands, fee/profit, schedule, risk § Will require broader & different skills § Business/finance; communications; psychology § Project managers may not be architects § Best PMs will manage their projects like CEOs of mini-firms, training and positioning themselves to be future firm leaders Your People Your People Architecture firms will face a skills shortage §  Population trends will mean smaller employment pools § 44% of AIA members are older than 50 §  In next 10 years, 55-64 will increase by 47% while 33-54 will decrease by 6% § Remember the population charts! AIA PMKC Webinar December 3, 2013 Kogan & Company 9 Your People Factors contributing to labor shortage §  Long-lasting impact of recessions § Gen-Xers and Millennials will be more recession-savvy and recession-shy § Ongoing recruiting, retention & reward challenges §  Attracting architects vs. other professions § Considering career forecasts for architects § Considering intern compensation §  Talent will migrate to more profitable companies & away from “pure” A&E firms Your People Workforce dynamics §  Priorities and preferences of Millennials § Don’t expect to work with one firm—or even necessarily practice A or E — forever § Value independence more than “getting ahead” § Willing to work hard, but also life outside work § Want hands-on experience with interesting projects § Technology: always in touch and able to work § Expect frequent constructive feedback § How will you manage a virtual 24-hour office?