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Brand Building in the Era of the Empowered Client: How online storytelling can help your business

One of the biggest challenges for residential architects today is working with clients who are more empowered than ever ─ empowered about what designs they like, what products they want, and what they know about your firm before they even sit down to discuss their project. Given this, residential architects can stay one step ahead by managing their web presence to tell their story as efficiently and effectively as possible. This October 25, 2012 presentation is a part of a planned 2013 AIA Convention half day workshop, Tools and Trends in Web Platforms and Social Media for Residential Architects & Small Project Practitioners. #Presentations #marketing #customresidential #SmallFirmRoundTable #Houzz #transcript #Webinars #socialmedia #Transcription #aia #smallfirm #CRAN #SmallProjectPractitioners #residential

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Focus Search - Joining me today are Liza Hausman, Vice President of Marketing at HOUZZ, an innovative community and platform for residential building, remodeling and design


Library Entry
Project Profile: Algoma Cottage

Project profile and images of Algoma Cottage #customresidential #Projectprofiles #CustomResidentialArchitectsNetwork #cottage

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Focus Search - Responsive to its Northwood’s site, the mudroom/foyer serves as an air lock during the winter and a refined residential interpretation of a containment zone to “de-bug” in warmer seasons


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Project Profile: Asbury Residence

Project profile and images of Asbury Residence #residence #projectprofile #CustomResidentialArchitectsNetwork #customresidential

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Focus Search - Project Details New Construction: Yes Year Completed: 2015 Building Type: Residential City: Evanston State: Illinois Country: USA Foundation: Poured-in-place concrete Superstructure / Framing System: Wood framed Exterior Enclosure: Stucco Roof Material: Slate Square Footage: 2,965 sqft Number of Rooms: 3 bedrooms / 3.5 bathrooms Mechanical: Trane Site Area: 0.17 acres Project Team Architect: Searl Lamaster Howe Architects – 500 N



Library Entry
AIA Housing Awards and AIA/HUD Secretary's Awards Books

Books highlight winning projects for AIA Housing and AIA/HUD Secretary's Awards. #Books #housing #multifamilyhousing #customresidential #affordablehousing

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Focus Search - As Residential Design Cooridinator, Joe has worked on projects throughout ths US and in China