Public Interest Design

When:  Oct 21, 2013 from 01:30 PM to 02:30 PM (ET)

Earn 1.0 AIA LUs | 1:30-2:30pm ET | Register Now at No Cost

Find out what time the webinar is in my time zone »

Public Interest Design is a quickly growing sector of the practice of Architecture.  For the last ten years, evidence has been growing that this type of practice is growing and becoming an important means to serve those who have been traditionally not had access to the benefits of design. Specific projects and people have shown that design can address the most critical social, economic and environmental issues faced in the world today. As the field develops, we must learn what works and what fails to meet a level of ethical and professional standards that the public deserves. Using twelve years of research including the 2011 AIA Latrobe Prize, the presentation will include best practices and propose a systemic way forward that can maximize the public value of design. Additionally, the SEED Evaluation tool will be explained. SEED provides Public Interest Design with a professional standard of ethical practice through a clear and step-by-step process to guide ethical community engagement based on case studies of best practices.


AIA/CES logo

Learning Objectives

  1. Learn how Public Interest Design and how is it re-shaping the design professions. 
  2. Learn from the 2011 Latrobe Prize research about professional standards and principles
  3. Understand how the SEED process is an option to LEED.
  4. Know the basics involved in evaluating the social, economic, and environmental impact on communities of Public Interest Design projects.

Test Your Connection

Have trouble attending a webinar in the past? Now you can test your connection with a GoToWebinar representative.

View the Presentation On-Demand

You can download a copy of the presentation and the Q&A and view the video recording (when available). Continuing Education Hours are only offered during the live event.

Report AIA Continuing Education

Attendees will earn 1.0 LUs. A link to a survey will be provided both at the end of the webinar and in a follow-up email sent one hour after the end of the webinar. All attendees at each site submit one form: 1) page one: webinar survey and 2) page two: CES report form. The survey must be completed within 24 hours of the webinar. AIA members and IDP record holders will have their credit recorded within 48 hours of the webinar. All attendees will be prompted to download a certificate of completion at the end of the survey.


Please send your questions, comments and feedback to:


Bryan Bell - Bell’s current work is focused on Public Interest Design, which he researched as a Loeb Fellow at the Harvard Graduate School of Design, the Harvard Kennedy School and the Harvard Business School. The resulting work includes a strategic plan, a business plan, and a survey of the profession of AIA members with input from Dr. Howard Gardner. Additional research was funded through the 2011 Latrobe Prize awarded by the American Institute of Architects. 

Bell has authored essays on Public Interest Design including the 2013 AIA Handbook on Professional Practice.  His research was presented at the 2012 and 2013 AIA National Conventions. Bell was chosen as one of two Finalists for the 2010 National Design Awards in Architecture given by the Smithsonian’s Cooper-Hewitt, National Design Museum. He was awarded the 2007 AIA National Honor Award for Collaborative Practice.



Free HKC Webinar Series