Building Brands Going Global

When:  Sep 30, 2013 from 06:00 PM to 08:00 PM (ET)


When: 6:00 PM - 8:00 PM MONDAY, SEPTEMBER 30

Where: At The Center   

Case Study Presentations and a Panel Discussion

Global Branding = design + communication + strategy + cultural navigation

As architects building for global brands we are asked to articulate brand traits to a specific cultural audience through design while navigating local regulations/ materials/ habits. It is an exciting field which is constantly evolving and accelerating as the world becomes more and more interconnected through digital media. 

Please join the AIANY Interiors Committee for case studies and panel presentation from three cross disciplinary teams designing for brands that span the globe. Education, hospitality, and retail projects are represented to provide for a rich conversation.


John Bricker, Creative Director, Principal, Gensler
Jeremy Brown, Senior Design Manager – Customer Experience, Virgin Atlantic Airways Ltd.
Linda Choong, Senior Vice President, Global Retail Development, National Basketball Association
Mark Gordon, Director for Design, New York University
Jill N. Lerner, FAIA, AIA New York Chapter 2013 President
Hayes Slade, AIA, IIDA, Principal, Slade Architecture


John Bricker leads Gensler’s Brand Design studio, an integrated group of multidisciplinary designers and strategists whose award-winning work is based on a deep platform of synthesizing strategy and design.Bricker formed Gensler’s Retail and Branding Studio in 1980, and has played a cataclysmic role in its growth in both the San Francisco and New York regional markets. Recently named as one of the Top Retail Design Influencers of 2012 by Display and Design Ideas (DDI), his industry-leading thinking has been recognized by influential publications including Businessweek, Interior Design, Contract, and Hospitality Design, to name a few. 

Jeremy Brown is the Senior Design Manager for Customer Experience at Virgin Atlantic Airways, and is a registered Architect in the UK. Jeremy leads a team of multi-disciplinary professionals in Virgin Atlantic’s in-house design team. The portfolio of the teams work includes all worldwide airport lounges, the product, service and interior design on board Virgin’s fleet, and the company’s uniform design. Working in collaboration with Slade Architecture on the award-winning Virgin Atlantic Clubhouse at JFK and the new Clubhouse at Newark International Airport, his recent projects also include Clubhouses in Tokyo, Johannesburg and London, as well as the new award-winning Upper Class Suite on board Virgin’s Airbus A330 fleet.

As Senior Vice President of the NBA’s Global Retail Development, Linda Choong manages the global direct-to-consumer businesses for the NBA, WNBA, and NBA Development League. Choong oversees the strategy and execution for league-branded retail, e-commerce, and catalog channels. Choong received a bachelor’s degree in design and environmental analysis from Cornell University. She resides in Manhattan.

As Director for Design, Mark Gordon, is responsible for assisting NYU stakeholders and outside professionals in the development of project design for NYU. 
Mark is a licensed architect with 15 years of private sector experience in the profession. He has a BA from Colby College and a Masters in Architecture from Harvard University. He lives with his wife and son in Park Slope, Brooklyn.

Jill Lerner is a Principal at Kohn Pedersen Fox where she leads the design of academic, medical and research facilities in an international practice. She has been responsible for numerous new business efforts, and has led award winning projects for public and private sector projects, from initial concept to project completion. A registered architect in several states, Lerner is a Fellow of the American Institute of Architects (FAIA), and served as a Cornell University Trustee and Chair of the College of Architecture, Art & Planning Advisory Council; other activities include Board membership (and Building Committee Chair) of the Asian University for Women, the Salvadori Center, and the President’s Advisory Committee of the College of Creative Studies.

Hayes Slade is a Principal and co-founder of Slade Architecture, with James Slade, and a registered architect in NY. Their clients include the City of New York, Virgin Atlantic, Mattel, Aperture Foundation, Valrhona Chocolate. Her work has been featured in the US and abroad in over 300 publications and exhibits and recognized with many design awards including NYC Design Excellence in Public Architecture Award, Interior Design Magazine Best of Year Awards, AIA Awards, Business Week Design Excellence Award,and others. Hayes also teaches an interior design Studio at Parsons the New School for Design. 

Organized by: AIANY Interiors Committee

Price: Free for AIA members/$10 for non-members

Sponsored by

This program is related to the exhibition Practical Global Urbanism in Hong Kong, Seoul, Shanghai, Singapore, and Tokyo on view from October 1, 2013 to January 18, 2014.

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