Building Connection: Infusing Experiential Design into Spaces

When:  Nov 8, 2023 from 12:00 PM to 01:00 PM (ET)
Associated with  Retail and Entertainment

Building Connection: Infusing Experiential Design into Spaces
1.00 LU

Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design. ​Hosted by the Retail and Entertainment Knowledge Community (REKC).

Learning objectives

  • ​Understand how to transform a brand’s identity to a physical experience.​ 
  • Consider the human element in design, creating an emotional connection within the experience in a space for wide range of guests. ​ 
  • Think differently about sustainability and incorporate a sense of place, spanning large and small elements. ​ 
  •  Use unique inspiration and varied source material to inspire unexpected design for clients and consumer.
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