The Retail and Entertainment Knowledge Community (REKC) fosters the creation, discussion, and dissemination of knowledge about the retail and entertainment environments among practitioners, clients, retailers, and the general public to advance the practice and improve the quality of retail and entertainment environments.
Be sure to attend the live course, Welcome to the Independent Retail Store of the Future, on Thursday, April 27th from 2:00pm - 3:00pm ET. This course is being presented by Anne Cecil, Owner/Principal | ONO,made in the 191; and moderated by Sande Frisen, AIA, Partner | ROSSETTI.
Course DescriptionThe store is a 3D manifestation of what the customer has been promised through marketing, while providing an engaging, pleasant, and successful shopping experience for the customer, and delivering sales and margins that provide a profit. Post pandemic, research shows that while customers value the in-store experience and want to return to brick and mortar shopping, they want stores to do better on innovative use of the space for shopping and fulfillment. Retail stores are not solely destinations, but rather a physical space that provides the why, how, and where people shop. The store must fulfill a series of functions that reduce the physical space allocated to the presentation of merchandise. This course examines creating blended, flexible spaces that accommodate autonomy, convenience, education & engagement.
------------------------------Lisa BerrettaThe American Institute of ArchitectsWashington DC------------------------------
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