The final AIA|DC SFx event of the year shifts focus to the value of Human Intelligence in improving our design process and results. Understanding human behavior and cognition is a major value-add to design, orienting design-thinking to the realities of the people who experience design. Research in the field has exploded in the last 15 years and is in use at an expanding list of firms in the U.S. and abroad.
Likewise, there are ways of harvesting deeper insights into the needs, feelings, and aspirations of those we design for, capitalizing them pragmatically, incorporating them into design. In the process, there is the potential to increase client satisfaction, reduce design and design-revision hours, get faster design approvals from clients, increase repeat business, and, along the way, improve employee morale and profits.
This is a virtual event and is free to AIA members thanks to our sponsors. Register at the link below:
https://www.aiadc.com/event/human-intelligence-behavioral-science-research-small-firms
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Will Teass AIA
Teass\Warren Architects
Washington DC
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