Small Firm Exchange

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Who We Are

The mission of the AIA Small Firm Exchange (SFx) is to advance the mutual interests of architects practicing in small firms. The objectives of the AIA SFx are three-fold:

1. Advocate the value of small firms, the national SFx, and local SFx groups, both within the AIA and to the public.

2. Curate and disseminate the most pertinent resources and information, from the AIA & elsewhere, that benefit small firms.

3. Inform the AIA of current issues facing small firms and areas in which current resources/information are lacking.

Approximately 75% of all firms within the AIA are small firms (less than 10 employees), which equates to 14,459 small firms within the organization.

~26.8% = sole practitioners = 5,173

~33.5% = 1-5 employees = 6,459

~14.7% = 5-10 employees = 2,827

For context, small firms share of staff is 16.0% and share of billings is 12.0%

We need to find ways to leverage that size for collaboration and influence, just like the individual large firms do.

   

  

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AIA NJ SFx is hosting a free webinar - Leveraging Media for Success for Small Firms - March 20

  • 1.  AIA NJ SFx is hosting a free webinar - Leveraging Media for Success for Small Firms - March 20

    Posted 03-19-2024 10:12 AM

    Leveraging Media for Small Firm Success

    Wednesday, March 20 - 7pm

    1 LU - Free webinar

    Register here: https://us02web.zoom.us/webinar/register/WN_74gZkY6oRvyIT7O3d2KHsA

    Unlock the potential of your small firm at the AIA NJ Small Firm Exchange on March 20, 2024! Join Architects Jeremiah Russell and Darguin Fortuna to explore "Leveraging Media for Small Firm Success." Learn strategic insights on media marketing, tools like iPhone, YouTube, Canva, and more. Gain the edge in community involvement, niche expertise, and client acquisition. Discover how to maximize exposure efficiently and sustain momentum without breaking the bank. Don't miss out – elevate your firm's success!

    Learning Objective 1: Using media to market/advertise small firms - description of all the options available - 50,000' view. Why are we here? What do we want to get out of this profession? 

    Learning Objective 2: What are the facets of media marketing? Community involvement, expert in field (niche), direct marketing to gain new clients, others?

    Learning Objective 3: What are the tools available? iPhone, YouTube, other digital advertising sources? Canva, AI, twitter, IG, FB, YT, Adobe, TikTok, etc

    Learning Objective 4: How do you maximize exposure with the least amount of effort? How to sustain the momentum over time without spending all your profits on marketing?

    Register here: https://us02web.zoom.us/webinar/register/WN_74gZkY6oRvyIT7O3d2KHsA



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    Christina Goldstein
    AIA New Jersey
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