When you have apartments available sometimes it can be stressful trying to find a good renter. You might be unsure about where to list your open rental units and worried that just using the local paper isn’t good enough. It takes a lot of time to get a unit rented when you want to make sure you are getting a good renter that will be a good fit with what you have to offer.
There are resources out there to help you find renters for your apartments but it can take a little finesse to find and know how to use them effectively. Just like listing your open unit in the paper, it’s not always a situation of all apartment locating services or resources for landlords being equal. Some are definitely going to be better than others.
Using the best resources is one of the best ways to get a good renter. It can even make a difference in the amount of time it takes to fill your vacancies. Luckily there are some great tools and resources available to you online. Here are five resources you can use to help find a renter for your apartment.
1. Use Online Rental Websites
There are a lot of apartment locating services you can find online. Using those to list your available properties can really help expedite the process of getting your unit rented. You can use the online services to post what you have available and highlight what makes your apartment unique.
Renters will use the filter options on these websites to search through potential apartments so make sure you’re listing everything that might be appealing. Give special consideration to things you might have that other apartments do not, like central air or a flexible pet policy. Anything that would make a renter more interested is something you should feature in these online locator services.
You can look for websites that make it easy for renters to contact you, or even find websites that would weed out renters you wouldn’t be interested in. There are a lot of options and you don’t have to stick to using only one website. Using several of the services out there could get your apartment even more exposure. The more visible your rental is the better.
This is still a valuable resource even if it’s not as high profile as the more polished rental websites out there. Listing on Craigslist is more accessible for a lot of private rental owners, and it gives you a chance to describe what you have available (and what you’re looking for in a renter) in greater detail.
Craigslist also lets you use their email relay service if you don’t want to give out your personal information right away. Maybe you’d prefer to have potential renters contact you by email first before giving out your number. If that’s the case the email option is a good fit for you. Your email address will appear anonymized to the person emailing you and you can choose when to give them your real information.
Craigslist also gives you a chance to have some very focused local targeted advertising. While larger rental locating websites have a national focus, Craigslist is broken down into smaller areas within your state. It’s become a go-to way to find local listings for a lot of renters who don’t always want to use national websites.
If you haven’t tried out Craigslist yet, don’t write it off as something that’s too low profile. It’s a good way to get your apartment information out to people in your immediate area. This is a resource you shouldn’t skip out on just because it’s not your first immediate thought.
3. Use Your Own Website
This is especially effective if you have multiple properties with multiple units available. If you’re a property investor that has a lot of units for rent having your own website is a great idea. You can attach your website to things like a listing on Google Maps which means when renters search for your property company’s name or apartment complex they’ll find your website.
Using your own website can let you create a smoother process for renting out your units as well. You can put your application right on your website or even use scheduling tools to let a possible renter schedule an appointment to view the apartment right from your website. That’s something that could save you time since you won’t have to field those calls anymore.
If you already have your own website it might just be a matter of making sure it’s more visible. If you’re listing your apartments on other services make sure you’re including your website information on those listings. If you don’t have a website yet, it’s definitely something to consider. There are a lot of benefits to be had with creating your own space online.
4. Word Of Mouth Still Works
Even with all the online resources available to you, word of mouth is still important. Let people in your local area know you have an apartment available. You can talk to local businesses or just mention it to friends and family as you can. The point is to get the word out to people that might know someone looking for an apartment.
One of the benefits of word of mouth is that if someone knows you well, they’re unlikely to give your apartment information to someone who wouldn’t be a great renter. It’s another way you can filter out some potential problems without costing you a dime to do a background check. Word of mouth shouldn’t be your only option but it shouldn’t be a resource you forget about either.
5. Don’t Forget About Social Media
You could think of social media options like Facebook as an extension of your word of mouth options. You can post your available units on social media sites or in local rental groups on those sites. Facebook is well known for having groups specifically geared towards local listings and those groups attract a lot of renters looking for something they can rent quickly.
Listing on these sites isn’t complicated and it doesn’t usually take much time. It also gives potential tenants another easy way to contact you since a lot of the sites have messaging services associated with them. Since people might see your listing and let others know there’s an opening it’s also a great way to further your local reach without paying for advertising.
Using your online resources wisely is going to be one of your best assets in getting your apartment rented quickly. Whether you choose one or all of the resources you read about here you’ll definitely be better off than just hoping someone stumbles across a “for rent” sign you have up.
The more proactive you are about finding a renter, the faster things will go. It might take just a little more effort to use these resources but it will be something you’re glad you did in the end.