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The AIA Technology in Architectural Practice Knowledge Community (TAP) serves as a resource for AIA members, the profession, and the public in the deployment of computer technology in the practice of architecture. TAP leaders monitor the development of computer technology and its impact on architecture practice and the entire building life cycle, including design, construction, facility management, and retirement or reuse.

    

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Politically Conservative Shoppers Shun Generics and New Products

  • 1.  Politically Conservative Shoppers Shun Generics and New Products

    Posted 02-18-2013 10:24 AM
    This message has been cross posted to the following Discussion Forums: Committee of Corporate Architects and Facility Management and Retail and Entertainment .
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    In areas of the U.S. that are ideologically conservative, supermarket shoppers tend to prefer established national brands over generic substitutes, and they show a lower propensity to try newly launched products, according to a study of scanner data by Romana Khan of the University of Texas and two colleagues. Across all brand categories studied, a 1-standard-deviation increase in conservativeness was associated with a 4% decrease in generics' market share and a 6% decrease in new products' share. The findings are consistent with research showing that conservatism is associated with a preference for tradition, convention, and the status quo, the researchers say.

    http://faculty.london.edu/kmisra/assets/documents/Conservatism_MainText.pdf 

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    Michael Lingerfelt, FAIA
    Retail & Entertainment Knowledge Community, Chair

    President of Architecture & Design
    Lingerfelt International
    Orlando, Florida

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