God bless you! Another volunteer! Our cause in this particular vein is this:
2 things: MAIN GOAL:
1. Making the general public aware that REAL architects exist that can & will design their homes.
2. That there are good reasons why anyone would want to engage an architect to design their home.
That's it. IT'S TRUE:
I know for a fact that the public at large is not aware that architects are available to design their homes. Some people, sure, but certainly not everyone. I used to be married to a lady, a long time ago, who thought (before meeting me) that homes and buildings were just built and it was a happy accident when it turned out looking nice and functioning well. SOCIAL MEDIA APPROACH
My guess is that in this effort to educate the public, that social media will likely be our main conduit to social enlightenment. This is because it is free and has the ability to touch millions or billions of people, if we organize our efforts effectively. There are some among us who poo-poo this approach and would rather beat their own drum about their individual practice and I think that's fine for them, but I would encourage the rest of us to band together to actually DO SOMETHING, instead of merely complaining. TV ADS:
I believe that advertizing on TV would be very effective, but the rates for an individual commercial there, running perhaps 30 seconds can run as high as $64,000 and this will vary from station to station and whether you are in prime time or what day of the week and what event (Super Bowl ads will be more). UNFORTUNATELY, so far, there have been no forthcoming cashflow streams from AIA National to fund such ads. And yes, there are those who believe that we, as residential architects, should produce our own House Impossible show on HGTV, to "put the architect back in house." Once again: who among us has the finances to accomplish this? Perhaps some day. YOUTUBE:
Until then, what we can do, is create our own videos, using our own digital camcorders and post these on YouTube, under titles that can perhaps grab the attention of people seeking architects' help to design their homes. I happen to know a lot about SEO (Search Engine Optimization) and realize that doing things like this will require careful coordination among us to time such releases and then post these links on major social media sites, like Twitter, Facebook and LinkedIn. If ALL of us, here in the CRAN coordinate together, and blast our messages to all these media sites, timed each hour, on giving days, across the time zones in the USA, hopefully millions of social media-using public will begin to notice our messages and perhaps be curious enough to click on the links and watch what we have to say about the good reasons to have architects designing their homes. ZERO COST:
That's what I'm imagining at this point, anyway. I believe this is something that won't cost any of us anything in terms of cash, assuming we already have some basic equipment (even an iPhone can shoot video and I have seen music videos of reasonable quality shot on nothing but iPhones). And we all know how to post things to social media (if you don't, get in touch with me and I'll do what I can to show you how). MAIN INGREDIENT: ABILITY TO AGREE:
So, the main ingredient to making this happen is unfortunately something us architects here seem to have in short supply:
The ability to agree on something.
My guess is that my suggestion above will be met with all sorts of objections and tangential thoughts. This will, unfortunately mean, that still one more good idea will be lost amid the inability of us architects to focus on a given social agenda and get it done, rather like our US Congress and Senate. ONWARD
However: perhaps I am mistaken and there are those of us with whom such a suggestion will resonate and more of us will be willing to participate. Thank you, Lori, for your willingness to actually start doing something.
You and others interested in actually Doing Something, rather than bickering, are welcome to contact me, so that we can start organizing ourselves: Rand@HomeArchitects.com
I have Skype Premium, which will allow me to link together up to 10 of us in video conference mode, assuming you have Skype accounts. I will need your Skype name and e-mails to schedule such conferences between us.
And everyone: please have a nice day!
Rand Soellner AIA
Show Original Message