I think the value argument hasn't work and never will. Do you go to a doctor because of value? Do you use an attorney because of value? No. Professional advise is used because we need it. There is no other reasonable choice. You cannot get medicine or medical procedures with a doctor involved. Don't go to court without a lawyer. You don't want to see what happens. We need these services to go about life.
What I am saying is all of AIA efforts should be going towards the day when any construction requiring a building permit cannot be performed without a architect. Thinks of the quality and resiliency of the built environment if architects did have a role in every building. Think about the improvement in the health, safety, and welfare of the public. Now that would be value.
Need not value is the obstacle to any sell.
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Mark Robin AIA
Mark Robin Architecture
Nashville TN