Best Practices in Competitive Intelligence (PM Free Webinar Series)

Wednesday, November 16, 2011, 1:00 PM - 2:15 PM (Eastern Time (US & Canada))

Overview:

This webinar is a collaborative effort between SMPS and PMKC. The content in this webinar is based on a White Paper funded by the SMPS Foundation, a not-for-profit 501(c)(3) organization established by the Society to promote research and education that advances the body of knowledge in the field of professional services marketing, which was authored by the presenter. The Society for Marketing Professional Services (www.smps.org) represents a dynamic network of 6,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty construction firms located throughout the United States and Canada. SMPS’s mission is to advocate for, educate, and connect leaders in the building industry. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.

Wednesday, November 16, 2011

1:00-2:15 PM Eastern / 12:00-1:15 PM Central / 11:00-12:15 AM Mountain / 10:00-11:15 AM Pacific

1.25 AIA/CES credit is available for this webinar

Registration is free, but required.

Description:

You may have heard of Competitive Intelligence (CI), a valuable strategic tool that dramatically improves business success. CI involves positioning your firm ahead of the pack—and keeping it there. This is accomplished through gathering and analyzing information about your entire competitive landscape, and using these insights to anticipate change, mitigate risk, and grasp opportunity. Originally used by large organizations such as Motorola and Kellogg, CI now appears in companies of all sizes across all business realms. Many industries—such as advertising, biotech, and financial services—embrace CI, but architectural industry as a whole has yet to realize CI’s vast potential.

Learning Objectives:

1. Explore what CI is, and isn’t, with the help of case studies from the architectural

2. Map the critical elements of their firm’s competitive landscape

3. Identify blind spots and assumptions that threaten their firm’s success

4. Identify low-cost CI activities that they can implement in their firms, regardless of size, location, or services offered

To learn more about other PMKC activities please visit www.aia.org/pm.

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