The Business Model of Custom Tools

Tuesday, February 16, 2016, 2:00 PM - 3:00 PM ET

Earn 1.0 AIA LU | Tuesday, February 16, 2016 | 2:00-3:00pm EDT

This seminar will explore how AECO firms are developing custom-built tools to improve the design, construction and management of buildings. The expansion of bespoke technology solutions has created new business markets where offices can sell and support proprietary tools and processes to the broader design and construction industry. Examples drawn from practice will illustrate how the development of these tools has provided new business opportunities through innovation in architectural practice.

Education Level: Intermediate

Ideal Audience: Architects and designers who are interested in exploring how custom-built technologies are creating new opportunities for firms to provide a broader range of services to the design and construction industry.

Learning Objectives

AIA/CES logo
    1. Describe how custom tools are influencing the range of services a business can provide.
    2. Relate the development of new tools and processes to the practice of architecture.
    3. Identify opportunities within their own practice to leverage new or custom tools.
    4. Assess the benefit of developing new tools as a model for business growth.


Zigmund Rubel, AIA is a licensed architect advocating Integrated Project Delivery in healthy, healing and sustainable environments. He is a founder of Aditazz, a technology startup in Northern California whose mission is to revolutionize current methods of designing, constructing and operating healthcare facilities by leveraging proven design and manufacturing techniques from other industries. Aditazz also aims to automate repetitive tasks in building design flow and enable the use of advanced manufacturing techniques in the construction process. Their key goal is to provide faster realization of health care facilities with improved construction quality and reduced operational costs.

Corey Johnson is the Director of Product Management, Visual Solutions, InEight. In his current role, Corey is responsible for delivering maximum value from InfinyD across Web, Mobile and Workstation based platforms. Previously, as a Manager of Virtual Construction for Kiewit Corporation, providing construction services in markets including transportation, water/wastewater, heavy civil, power, oil, gas and chemical, building and mining. Prior to that he spent five plus years with Bentley Systems as a Solutions Engineer serving the Transportation and Local Infrastructure Market with a focus on DOT’s and Large Engineering firms. Corey has spent the past 20 years working in the design engineering, software and construction industries.


Stewart Carroll is the Chief Operating Officer of Beck Technology, developers of DESTINI Profiler and DESTINI Estimator, based in Dallas. For over two decades, he has been a lead A/E/C technologist and continually speaks on the integration of cost and scoping technologies to owners and developers.


Jeff Ratcliff, CHC is Director of Preconstruction with The Beck Group in Dallas. With nearly 15 years of project management experience, he is skilled at managing construction in critical care facilities while building valuable relationships with owners and team members. Jeff received his Bachelor of Science in construction science from the University of Louisiana at Monroe.


Cory Brugger - Cory Brugger’s diverse background and education supports the collaborative and multidisciplinary approach towards design that distinguishes Morphosis as an industry leader in technological innovation and integration in architecture. Since joining Morphosis in 2010, Mr. Brugger has managed the development and implementation of advanced design technology in the office. He provides day-to-day oversight of BIM integration and CAD production for Morphosis and its multidisciplinary project teams. For over ten years he has successfully managed the integration of CAD and BIM technologies on projects ranging from residential design-build to high-rise office towers. At Morphosis, Mr. Brugger’s primary focus has been the integration of virtual building models into design and delivery processes.


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View the Presentation Files
When available, you can download a copy of the presentation and the Q&A. A PDF of the presentation will be posted prior to the live webinar, and the Q&A will be posted after the webinar. Continuing Education Hours are only offered during the live event.

Report AIA Continuing Education
Continuing Education hours are only offered during the live event, and only to AIA members. A link to a survey will be provided both at the end of the webinar and in a follow-up email sent one hour after the end of the webinar. This survey must be completed in order to receive credit. AIA members will have their credit recorded within two weeks.

PLEASE NOTE: Each AIA member or IDP record holder needs to fill out their own survey individually. The survey will close 48 hours after the conclusion of the presentation.

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