Team: Leonard Kady, David Del Vecchio, Sara O'Neil-Manion, Steven Burns BQE, Brad Benjamin Table of Contents Collaborative Draft- A work in progress. Further data to be edited into doc. Library of AIA Articles, Architecture Magazine Articles, Arch record Articles Marketing, Financial/Legal, Practice Management Originally added: business plans, performance indicators, financial management, owner's manual, liability Recently added: branding, marketing and sales, guerrilla marketing, entrepreneurial-thinking, compensation methods for architectural service, Interior design fees and salary financial management, word of mouth, advertising Critical research would require us to have immediate access to the electronic version of: The Architect's Handbook of Professional Practice, 15th Edition, American Institute of Architects ISBN: 978-1-118-30882-0 1184 pages November 2013. Concern for AIA branding, content coherence editorial differentiation and APP value will depend on the book's cover to cover reading by all contributors YAF, AIA Associates SPP, SFRT. The Handbook 15 is for size firms. The APP is for Small firms and start ups. We recommend early planning of live feed dashboard tools.