About REKC

The AIA Retail and Entertainment Knowledge Community (REKC) fosters the creation, discussion, and dissemination of knowledge about the retail and entertainment environments among practitioners, clients, retailers, and the general public to advance the practice and improve the quality of retail and entertainment environments.

Find out more about how REKC promotes knowledge, develops best practices, and provides a forum for discussion to the retail design community.

Latest Discussions

  • I asked a colleague last week about the future of the physical retail facilities and he sent me a fascinating article on the subject. it is very enlightening and worth the time to read. ...

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Latest Blogs

  • Posted in: Retail and Entertainment

    Consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand, according to a new study in the Journal of Consumer Research. ... more

  • Posted in: Retail and Entertainment

    Consumers are more likely to search for alternatives when they are given only one option, according to a new study in the Journal of Consumer Research. “There has been a lot of recent attention devoted ... more


Reinventing Retail and Mixed-Use Presentation Database
The Urban Land Institute Reinventing Retail and Mixed-Use: Surviving, Thriving, and Positioning for the Future conference was held February 4 - 5, 2009. Presentations from the conference are available for download in the ULI web site.

Other Resources
Institute of Store Planners
International Council of Shopping Centers
Urban Land Institute
National Retail Federation
Retail Design and Visual Presentation

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REKC partners

As an AIA REKC sponsor your company has reach to over 2,700 AIA members focused on the retail and entertainment industries.

Promotion of your company will include advertisement on the AIA REKC website and special events, reaching professionals interested in your products or services.

Download the sponsorship prospectus >