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  • Posted in: Retail and Entertainment

    Consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand, according to a new study in the Journal of Consumer Research. “Since ... more

  • Posted in: Retail and Entertainment

    Consumers are more likely to search for alternatives when they are given only one option, according to a new study in the Journal of Consumer Research. “There has been a lot of recent attention devoted ... more

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The AIA Retail and Entertainment Knowledge Community (REKC) fosters the creation, discussion, and dissemination of knowledge about the retail and entertainment environments among practitioners, clients, retailers, and the general public to advance the practice and improve the quality of retail and entertainment environments.



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