At the
national convention of the American Institute of Architects in Denver this week, (16,000 architects attended) the leaders of the organisation did not tire to pose the "value proposition". It states that architects can provide something others can't offer and that architects, thus, represent value.
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The Architect as Engineer: Buckminster Fuller (Source: Paddy Tillett, ZGF) |
Uniqueness is presumably based on the creative and vision oriented approach that architects take versus a more problem based or analytic approach by other disciplines. Readers of this blog may have already discovered my fascination with analytic versus holistic approaches to problem solving and how they may correspond with different disciplines of professionals and possibly even sections of the brain. Of course, the simplistic division of the of the brain into "hemispheres" is more and more debunked by recent insights derived from neuroscience. Popular literature still thrives on the contrast of the right and the left brain and is flooded with titles that assure us that we should trust our instincts or "gut" more and our analytic capacities less.