From the way I read the laws in our state, we can only offer level 3 services.
The State uses a term called, "Coordinating Professional" and they require the Coordinating Professional to aquire the services of any necessary licensed services, under the coordinating professional . . . and each shall provide construction administration services. Although it happens, there is no wording (that I find) for providing less than level 3 services. That's the minimum. I am now offering expanded construction period services.
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Robin Miller AIA
MSH Architects
Sioux Falls SD
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Original Message:
Sent: 03-03-2017 11:20
From: Enoch Sears
Subject: Simple proposal strategy yields 300% fee increase
A Dallas-based firm recently shared with me their success with a little-known proposal pricing strategy.
The fee for the project went from $40k to $120k - at the client's request.
That's an increase of $80k in the project fee for this small firm (300%).
This means less time hunting for the next project.
Here's how it worked:
Instead of offering only one service option, they offered 3 service levels.
The lowest service level offered 'builder set' plans and details (which is what this firm typically offers).
Level 2 offered fully specified drawings and details.
The premium level included level 2 plus full contract administration through the construction phase.
The clients opted for the premium service level.
I write about this strategy a lot because it just works.
Offering multiple service levels is one of the easiest 'profit levers' you can use to increase your firm's revenue (and give your clients more options and better service).
I go over more of the details and psychology behind this strategy in this article here (https://www.businessofarchitecture.com/business/write-killer-architecture-proposal/).
Let me know … have you used this strategy successfully? Or what questions do you have about using it?
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Enoch Sears AIA
Founder and Publisher
Architect Business Institute
Visalia CA
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