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The Practice Management Knowledge Community (PMKC) identifies and develops information on the business of architecture for use by the profession to maintain and improve the quality of the professional and business environment.  The PMKC initiates programs, provides content and serves as a resource to other knowledge communities, and acts as experts on AIA Institute programs and policies that pertain to a wide variety of business practices and trends.

    

  • 1.  Future of the Field

    Posted 05-11-2017 02:00 PM

    I was told something profound yesterday, and I think it is truth:  A person who works for me told me he had a heated exchange with a previous employer's 'production manager'.  That guy took him into his office and told him he was thinking like an architect; and that is NOT what they wanted.  He was told that firm "provides architectural services and NOT architecture" because it is not in their business model, and furthermore, he should not be trying to teach junior staff, or to figure things out - that is someone else's job and problem.  He left that company.  But they were just ahead of their time, because this is now becoming the norm everywhere, especially at larger firms.

    I've been thinking about this all night and today and it is eating at me, because I can see it.  This is the future of the field.  Nobody really cares if things are 'right', just that it is fast, looks pretty and makes money.  Everything else is someone else's problem.  Knowledge is not needed because anything you need can be found online.   That's why they are making the ARE so much easier - it doesn't really matter. In many cases, stamps and signatures are electronic anyway.  If there is a problem, well, that is what insurance is for, along with shifting blame to anyone else.  As far as I can see there are no professional ethics of any kind anymore, so firms do community assistance and run marathons and give money to the needy and talk about sustainability and not hurting anyone's feelings to [more than?] satisfy any guilt that might have been realized from poor execution or from actually doing any "architecture".  There is still a lot of personal ethics and good caring people out there - perhaps more than ever.  And many people are willing to help others, but not at the risk of doing architecture at least in the traditional sense.  And this is just how it is.

    I was told in a 'standards task force' meeting recently that the plan was for the senior [old guys with 30+ years' experience] in the room are supposed to write down everything we know so others will know how to do projects start-to-finish without asking anyone anything [a paraphrase of the discussion, of course].  "You know, before you die."  That last is a direct quote.  
     
    I guess the idea of a Master Builder died a long time ago, and that individual isn't missed.



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    Michael Elia, AIA

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  • 2.  RE: Future of the Field

    Posted 05-12-2017 06:06 PM
    Victor Hugo declared architecture dead in 1831 (read The Hunchback of Notre-Dame). I didn't realize he was right until I had wasted 33 years trying to be an architect.

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    Sean Catherall
    Herriman UT
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  • 3.  RE: Future of the Field

    Posted 05-12-2017 06:43 PM
    Edited by Reed Olson 05-12-2017 07:28 PM
    Yes.  I'm certain there are many more who would agree with you in the Gen X crowd than would disagree.

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  • 4.  RE: Future of the Field

    Posted 05-12-2017 09:55 PM

    Wow, this was difficult to read without feeling a degree of hopelessness.  And it is difficult not to turn cynical when we are exposed to experiences such as the one your staff member conveyed.  Or to clients who make poor decisions, to program managers and other advisors who provide poor advice, or to younger people who don't want to do the hard work it takes to develop into highly knowledgeable design professionals.  Yet, our profession is full of talented, committed individuals who do make a difference in people's lives and throughout the built environment.

     

    I don't believe what you are citing is the future of our profession.  I meet with hundreds of architects and other design professionals each year through my consulting practice, and continue to be impressed and rejuvenated by so many who believe that we can and do make a difference and whose work and personal ethics I admire.  And I see firm leaders who deeply care about their staff and invest in their futures.  Yes, our profession is full of challenges and the complexities probably leads us to bode farewell to the era of Master Builders.  However, I believe that our brightest days are always ahead and we are needed now more than ever.  There's lots of contributions to be made "You know, before you die" and many appreciative people looking to us a leaders in shaping how we live and interact on this delicate planet.

     

    ___________________________

    Michael Strogoff, FAIA

    Strogoff Consulting, Inc.

    p: 415.383.7011

    c: 415.717.2755

    Michael@StrogoffConsulting.com

    www.StrogoffConsulting.com

    ownership transitions . mergers & acquisitions . practice management . leadership development . talent placement

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  • 5.  RE: Future of the Field

    Posted 05-13-2017 11:29 AM
    What a sad view of our profession. Fortunately, I do not think this is as pervasive as you imply. There have always been production firms and sweatshop attitudes, but I believe that they are still in the minority. We certainly expect our staff to act like architects, provide input, and learn. And our senior staff is committed to teaching the younger staff what they know. I applaud your employee for getting out of a bad environment and finding a better one. There are lots of those out there. The world of architecture is surely changing, but so are all aspects of our life. But the practice of architecture will carry on, with the same skills and dedication, if not he same formats.

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    Jerry Roller AIA
    JKRP Architects
    Philadelphia PA
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