Getting Your Work Published
May 18 at 1pm ET | AIAU | 1 LU
Description
A panel of experts discusses how to excel at getting your work photographed and published. From documenting the project, preparing and arranging professional photography and promoting the project on the web, in print and through social media. You’ll learn how to create the story behind the project and how to pitch it to editors. Sponsored by AGS Stainless, Inc., an AIA National Cornerstone Partner. Hosted by CRAN.
Learning objectives
- Review the importance of documenting your project.
- Learn how stage the project and arrange for the photoshoot.
- Discuss how to promote the project in digital media.
- Learn how publishing apps can help match you with writers.
Speakers
Anne Fougeron, FAIA, Principal and Founder, Fougeron Architecture
Anne is an award-winning architect recognized for her diverse portfolio of projects, serving institutional, commercial, health-care and residential clients. Whether transforming existing buildings or creating entirely new environments, her thoughtful designs integrate rule-challenging technology and techniques to address the aspirations, opportunities and challenges that come with each commission. With nearly 30 years of practice, Anne’s work has garnered international recognition.
Kevin Harris, Director of Sales & Marketing, AGS Stainless, Inc.
Prior to his position with AGS, Kevin founded four industry-leading firms including one specializing in web-based process management tools for Fortune 100 corporations and one that specialized in building predictive modeling applications for federal agencies. He also founded a real estate development firm, as well as a state-chartered community bank. Mr. Harris currently serves as a Member of the Board of Trustees for the National Association of Home Builders (NAHB) Leading Supplier's Council (LSC), and he also serves as a Trustee for the NAHB Remodelers Council. Additionally, he serves on the CRAN Executive Committee.
Liza Hausman, Vice President of Industry Marketing, Houzz
In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern's Kellogg School of Management.
Paul Petrunia, Founder and Director, Archinect
Archinect is a (mostly) online publication/resource founded in 1997 to establish a more connected community of architects, students, designers and fans of the designed environment. Outside of managing his growing team of writers, editors, designers and technology specialists, Paul co-hosts Archinect Sessions, a weekly podcast featuring discussions of current architecture news and exclusive interviews with architecture leaders. Paul is also the founder and director of Bustler, the web's primary resource for architecture competition, events and related news stories. Paul studied architecture and the University of Oregon and the Southern California Institute of Architecture.
Moderator
Michele Grace Hottel, Architect
Michele has been practicing Architecture with her own firm, Michele Grace Hottel, Architect since 1994. after working as a consultant with other Architecture and Engineering firms in the Los Angeles and San Diego area. She attended Cal Poly, Pomona and the University of Copenhagen (DIS) for Architecture. Michele is on the CRAN National Advisory Group, the Chair of her local CRAN Chapter. a Commissioner and Subject Matter Expert for the California Architects Board. and a past City of La Mesa Planning Commissioner.
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