Staying up-to-date with the latest technological advancements is crucial, especially with the clear emergence of generative AI. The increasing accessibility of generative AI tools, such as ChatGPT and Dall-E 2 from OpenAI, and the soon-to-be-released Co-Pilot from Microsoft, make it apparent that they have the potential to impact the future of designing and delivering projects for our clients. However, it is important to approach the latest technological trend with caution and remember the old adage, "Trust, but Verify."
The term "hallucination" refers to the phenomenon where generative AI tools produce results that may seem impressive but are not entirely accurate. As a result, we must be vigilant in verifying the accuracy of the AI-generated output. If this is all new to you here is a link to an AI 101 video from the Wall Street Journal. We have also compiled a short list of available tools and ideas shared from across the firm for you to explore and consider how we may begin to work differently. Please feel free to leave your thoughts and comments below. Let's embrace the potential of generative AI while remaining mindful of its limitations. Let's challenge ourselves to explore new ways of working and delivering projects, always with a critical eye and a commitment to excellence.
And remember by adopting the "Trust, but Verify" mindset, we can navigate this new technological landscape while continuing to innovate and provide amazing solutions to our clients.
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Nicholas Cameron AIA
Perkins & Will Chicago
Evanston IL
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