Technology in Architectural Practice


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The AIA Technology in Architectural Practice Knowledge Community (TAP) serves as a resource for AIA members, the profession, and the public in the deployment of computer technology in the practice of architecture. TAP leaders monitor the development of computer technology and its impact on architecture practice and the entire building life cycle, including design, construction, facility management, and retirement or reuse.

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Architecture Visualization. What do you expect?

  • 1.  Architecture Visualization. What do you expect?

    Posted 17 days ago
    Hi guys!

    I am a 3D artist focused in architecture, I am new to this platform but I would appreciate your feedback on this topic. Most of the time, I hear the experiences of artists/studios working with architects, but I was curious to know your experiences working with artists for your visualization.
    What are the main factors that decides who to work with? Any good/bad experience you'd like to share? Does them being local/remote area affect your decision?
    How about photorealism, is this an important factor to you? If so, how far do you push it?
    Now that COVID hits, is it easier for you to outsource your projects or do you do them yourself?

    I look forward to hearing your inputs.


    Tsiky Raharinaivo
    Architecture Visualization artist

  • 2.  RE: Architecture Visualization. What do you expect?

    Posted 16 days ago
    Hi Tsiky,
    In my experience the three factors that influence the most when deciding who to outsource are:
    - Time; if they can meet the deadline
    - Quality: of course photoreal is a must, but if there are other useful sketches or drawings that are helpful for example during materials research..
    - Cost.
    Sometimes the language is an issue but that can be solved with good communication tools and practices.

    Marco Andrade Assoc. AIA
    Insite Design Studio Corp.
    Elmhurst NY

  • 3.  RE: Architecture Visualization. What do you expect?

    Posted 15 days ago

    Thank you for your insight. Generally speaking it is a tricky thing to jugle those 3 factors, as there is going to be one that needs to be sacrificed. Like a high quality image for a quick turnaround is not going to be cheap, and vice versa. As an artist, the quality is the one that I try to never compromise, but also some people say "done is better than perfect" which I try to stay away from.
    As for the language, I think that there is a value with working with someone that can communicate well with you in the long run.

    Tsiky Raharinaivo
    Architecture Visualization Artist

  • 4.  RE: Architecture Visualization. What do you expect?

    Posted 12 days ago
    Realistically speaking from my expeeience, you can basically pick two:

    1.  Well executed
    2.  Fast turnaround time
    3.  Inexpensive

    You only get all three if you have lots of time and money.

  • 5.  RE: Architecture Visualization. What do you expect?

    Posted 14 days ago

    Hello, I am an architect and teach Revit and Lumion to interior design students at Brenau University. My experience is that architects also love to be artists and that at small and medium firms they figure out how to do their own 3d graphics. It would only be large firms with huge projects that would most likely hire an outside organization to be efficient and professional. There are exceptions, but that is my experience.


    Have a GREAT day!

    Frances Hamilton, GA Architect RA011829 AIA LEED AP (BD+C)


  • 6.  RE: Architecture Visualization. What do you expect?

    Posted 10 days ago

    As a technology consultant, I sometimes have cases where my client is asking for these services.

    Examples could be visioning a corporate lobby, designing a donor wall, or mocking up a user interface. To imply this comes up with enough frequency for you to fill a sales pipeline would be misleading but it does come up on occasion.


    Daniel Ayers
    Stage Right Solutions
    Blue Springs MO

  • 7.  RE: Architecture Visualization. What do you expect?

    Posted 9 days ago
    As a Design and construction company, we stay away from photorealistic rendering until the form and function boxes are ticked. In saying that Photorealistic renderings play a role very early in the customer acquisition stage and we use them in conjunction with a Sketchup model, also upon completion of concept and for realtors to sell off the plan.

      When it all boils down, 2D plans, 3D models and photo-realistic renderings are simply a method of communication and should be used at the right time with the right customer.

    We do not do rendering in the office, we outsource our rendering to a small company down in Texas who is reasonable in price, knowledgeable,  fast and efficient, we tried outsourcing to south-east Asia yet the communication breakdown and time zone differences were prohibitive.

    If you google search "Pete Stopple" or go to you will get the best service and price. I hope it helps

    Andrew Dwight
    Designer/BIM manager AAD Build
    BDM RubySketch
    Sydney Australia

  • 8.  RE: Architecture Visualization. What do you expect?

    Posted 8 days ago

    GREAT expectations: Just LiveSync your BIM model to Lumion, and don't waste countless hours on a SketchUp model, except to build the context to import into Lumion. I did 3dStudio Max renderings before Revit and Lumion can along, and the whole model, like making a SketchUp model, gets tossed after the final renderings.

    BIM- LiveSync -Lumion is a 100% integrated process with absolutely ZERO waste. After the Lumion renderings receive your clients or developers approval, move into construction docs using the SAME Revit modeling. If later on the client wants to see any changes, just LiveSync between your updated BIM model and Lumion-- any mapped materials are still mapped to the same geometry, unless you change it. Sketchup is cave art compared to using BIM and Lumion in the construction process.


    Have a GREAT day learning, sculpting space and asking questions!

    Frances Hamilton AIA LEED AP (BD+C)

    Professor of Revit and Lumion
    Brenau University Interior Design



  • 9.  RE: Architecture Visualization. What do you expect?

    Posted 5 days ago
    Thank you Francis. What a strong recommendation and clear flow. I’ll look in deeper!

    Sent from my iPhone