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The AIA Corporate Architects and Facility Management (CAFM) Knowledge Community consist of architects working within and for businesses and corporations. Our mission is to share expertise in the strategic, tactical, and operational activities of real property and facilities management in order to deliver value to the owners we represent. 

Politically Conservative Shoppers Shun Generics and New Products

  • 1.  Politically Conservative Shoppers Shun Generics and New Products

    Posted 02-18-2013 10:24 AM
    This message has been cross posted to the following Discussion Forums: Committee of Corporate Architects and Facility Management and Retail and Entertainment .
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    In areas of the U.S. that are ideologically conservative, supermarket shoppers tend to prefer established national brands over generic substitutes, and they show a lower propensity to try newly launched products, according to a study of scanner data by Romana Khan of the University of Texas and two colleagues. Across all brand categories studied, a 1-standard-deviation increase in conservativeness was associated with a 4% decrease in generics' market share and a 6% decrease in new products' share. The findings are consistent with research showing that conservatism is associated with a preference for tradition, convention, and the status quo, the researchers say.

    http://faculty.london.edu/kmisra/assets/documents/Conservatism_MainText.pdf 

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    Michael Lingerfelt, FAIA
    Retail & Entertainment Knowledge Community, Chair

    President of Architecture & Design
    Lingerfelt International
    Orlando, Florida

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