The Custom Residential Architects Network (CRAN®) Knowledge Community develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN® presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.
Our experience has been similar to John Lehman's and like Chris Rose, we were early adopters of Houzz. We have found it to be a great tool in marketing our experience, portfolio, services, etc. - and quite useful in interacting with clients through the creation of ideabooks as a visual aid. Certainly, we get some interesting questions from time to time about finishes, fixtures, furnishings and colors, but all-in-all we have no regrets about our relationship with Houzz.
Scammers are everywhere these days and one must be cautious about blaming the vehicle exploited by the scammer to conduct his or her grift. The parental guidance, "If it seems too good to be true, it probably is" should always be in the back of your mind when dealing with prospects and the public.
John Robert Edwards, AIA, NCARB
Associate Principal I Studio Leader
LS3P | Neal Prince Studio
110 West North Street, Suite 300, Greenville, SC 29601
I am also responding in defense of HOUZZ. Not only has it provided me with many clients but those clients have done their research (on HOUZZ) and are able to communicate their ideas to me so much more effectively! I also ask my clients (if they haven't already) to start an Ideabook to gather their thoughts and ideas. This enables us to get inside their head and more fully understand their goals. I have also used it myself as a communication tool if I want to convey a concept that is hard to explain....I can pull up an image relatively quickly that can more effectively communicate it.
In a few short words.....HOUZZ has taught our clients the LANGUAGE of building and design.
Suzie Van Cleave, AIA
Not only do you want to introduce the viewer to who you are – your brand. You want to speak directly to that tightly focused audience from which you want to hear.
Most businesses today have an online presence in the form of a website. Architects typically have a “portfolio” website (like Houzz) showing pictures of projects they’ve completed or are in the process of completing.
I will venture to say almost all, if not each and every one of These Sites Have Absolutely No Way Of Knowing Who Has Come and Gone To Their Web Pages.
You need to CAPTURE LEADS, the leads you want, and build a list of interested visitors.
Hope Is Not A Strategy...and scammers tend to feed on it.
Here is a message from Liza Houzman at Houzz regarding the scamming issue:
Hi everyone - you are not alone in your frustration. There are internet scammers from other countries targeting businesses of all kinds who have a public presence online. These scammers mention strong brands like Houzz for credibility.
Houzz has systems in place to try and stop messaging that comes through the Houzz platform (messages in your Houzz inbox) but can't control texts and emails that don't come through Houzz.
If you are concerned that a person contacting you is a scammer, you can report that person to the FBI Internet Crime Complaint Center
If they mention that they found you on Houzz, let the Houzz Legal Operations team know by contacting us at firstname.lastname@example.org. We do file complaints in response to these issues, but they are a far higher priority if the person that received the text or email files the complaint directly with the Internet Crime Complaint Center.
There is a discussion thread we've started in the pro-to-pro section of Houzz discussions with this information. You'll need to be logged in to your Houzz account to access it.
VP Industry Marketing, HouzzAlso something to be considered that Houzz has given us a free webpage to show off our work and a huge audience. They also are a partner of AIA and do a lot for CRAN by videoing all or our Symposium and live streaming it all over the world. They also sponsor some of our events. I get scammed all the time. We must be diligent in looking at things that are sent to us and reporting abuses when they occur. Thanks, John L Stewart AIA 2017 CRAN Chair