Several US states and Canadian provinces have taken steps to curb the fast-spreading coronavirus by issuing stay at home orders, restricting business operations, or closing down borders as death toll in both countries approaches 600.
While many businesses have been ordered shut, cannabis stores have been listed as essential services and allowed to remain open.
In Ontario, Canada’s most populous province, online sales on the government-run Ontario Cannabis Store’s (OCS) Web site have soared over the last two weeks, OCS director of communications Daffyd Roderick, said. For example, last weekend’s orders were more than twice as high as only two weeks ago.
In Nova Scotia, which on Sunday became the latest province to declare a coronavirus emergency, cannabis sales spiked 76 percent last week, according to the province’s liquor commission, which controls sales of cannabis there.
Cannabis sales are touching new highs as customers across the US and Canada stockpile weed to prepare for long spells of isolation because of the coronavirus pandemic.
Between March 16 and March 22, sales of recreational cannabis across key US markets, including California, Colorado, Oregon and Alaska, were up 50 percent and medical marijuana sales rose 41 percent from the same period last year, figures obtained from cannabis point of sale and data platform Flowhub show.
Enter entrepreneur Enas Barkho who knew he would be a part of this evolution and would be a key player in bridging cannabis and music together. Enas was a cannabis connoisseur and an entrepreneur by the age of 17 who in 10 years would be the founder of one of the greatest cannabis brands known as Jetfuel.
Enas not being a stranger to creativity likes hitting multiple birds with one stone. His track record of talent management as well as keeping strong public relations in the community while running a cannabis brand have not gone unnoticed. Enas played a critical role in having joined the claim to fame of administering hip hop management with creating pot to order the social piece of Los Angeles.
Jetfuel known as a luxury weed brand has a reputation of being high quality with a strong high and is being sold in various dispensaries in all of California and is marketed by many different social media influencers and it's automatically marketed by customers as well as customers like to post pictures and caption "JetfuelOG" on their social media accounts such as Instagram and Snapchat.
Recreational marijuana sales are up substantially from approximate $2.5 billion in 2018, the first year of licensed cannabis sales in California, in keeping with the evaluation by using multiple sales-monitoring firms. After a rocky start in 2018, outlets which have survived California's tough licensing, trying out and packaging guidelines are "battle-hardened" and stronger because of an influx of investment that has allowed them to take benefit of the state's big populace and pent-up demand for legal products, said numerous analysts for income-tracking firms. California being a global hotspot for hip hop and marijuana, Enas is successfully gaining market capitalization in both industries which is a very tough feat.
Enas, the founder of talent management group Face Card, has been in the creative industry for over 15 years. Enas and his team have managed artists such as Cypress hill, Talib Kweli and Xzibit. These rappers have been growing their platforms and user base rapidly as they focus on West Coast Hip Hop which is a re-emerging genre in the Hip Hop and R&B scene.
After managing such big artists, Enas wanted to venture off and see where else he could take artist's careers. As the artists were all pioneers in the marijuana space Enas quickly pivoted and started to invest heavily in creating brands in the cannabis industry labeling the brand "Jet Fuel". They have been creating a unique brand that offers a different, more high end cannabis, with extremely high THC percentage, giving customers a very high end product.
"JetfuelOG" is the strain of marijuana. The brand has a reputation of being high quality and consistent. It’s one of the traditional brands emerging in the compliant market.