By Michael Hall, AIA, REFP, LEED AP
For as long as there have been architecture firms, there have been strategic partnerships. In the last 20 years, this practice has become increasingly common. Today, finding a strong local partner or a national thought leader is as easy as a Google search. Yet like any Business Development strategy, there are right ways and wrong ways to partner. Done well, partnerships with other firms are a relatively low-cost way to enhance your value proposition and bring new benefits to potential clients.
Getting creative with partnerships
The issue of value is at the heart of any successful...