Description
This webinar will
explain the possibility for residential architects to provide written
content to local newspapers, lifestyle magazines, design blogs, etc.
The opportunity can be developed either as part of a local AIA CRAN or
SPP group or as an individual practitioner. We will cover how to
establish the opportunity, the types of topics that are most likely to
resonate with news outlets and their readers, and how AIA members can be
part of the Institute’s overall public awareness campaign by helping to
explain the role of architects in residential design.
Learning objectives
After completing this session, the attendees will be able to:
- Approach a media outlet and propose developing a
regular editorial presence by writing “tips-for-homeowners” articles to
be published in print or online.
- Structure the article content that is informative, yet not overly promotional.
- Use seasonal changes, geographic issues, real-world challenges and AIA design trends data as topic ideas for article content.
- Leverage published articles to help further your
business opportunities, personal, professional and/or organizational
brand, and to be an active advocate for the profession and residential
architects in general.
Presenter
Scott Frank
Senior Director, AIA Media Relations