How to become a contributor to your local media outlets

When:  Sep 7, 2016 from 12:00 PM to 01:00 PM (ET)
Associated with  Small Project Design

Description

This webinar will explain the possibility for residential architects to provide written content to local newspapers, lifestyle magazines, design blogs, etc.  The opportunity can be developed either as part of a local AIA CRAN or SPP group or as an individual practitioner.  We will cover how to establish the opportunity, the types of topics that are most likely to resonate with news outlets and their readers, and how AIA members can be part of the Institute’s overall public awareness campaign by helping to explain the role of architects in residential design.

 

Learning objectives

After completing this session, the attendees will be able to:

  1. Approach a media outlet and propose developing a regular editorial presence by writing “tips-for-homeowners” articles to be published in print or online.
  2. Structure the article content that is informative, yet not overly promotional.
  3. Use seasonal changes, geographic issues, real-world challenges and AIA design trends data as topic ideas for article content.
  4. Leverage published articles to help further your business opportunities, personal, professional and/or organizational brand, and to be an active advocate for the profession and residential architects in general.

 

Presenter

Scott Frank
Senior Director, AIA Media Relations


Location

Dial-in Instructions:

Contact

Scott Frank

sfrank@aia.org