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James Jonassen FAIA
Seattle WA
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The profession as a whole and many practices demonstrate no specific purpose that resonates with potential clients.
Those practices that
find, profess and live a purpose in which clients sense an intellectual, financial and emotional connection generally get respect and work from those clients.
When the architect's purpose is limited to the minimum of mandated professional responsibility and great design, defined solely in aesthetic terms, the reach of client resonance is pretty limited. Those practices which believe and act on a purpose which includes achieving a high level of intellectual,emotional and financial value for clients generally succeed.
Of course this is not profound...its just true.