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Practice Management Member Conversations

Practice Management Member Conversations sorted by thread
 
  Commoditization of Architectur...
December 10, 2012 10:20 AMMr. Ross Cann...
  RE:Commoditization of Architec...
December 11, 2012 12:52 PMEugene Ely, AIA
  RE:Commoditization of Architec...
December 12, 2012 9:51 AMMr. Keith You...
  RE:Commoditization of Architec...
December 13, 2012 6:53 AMKarl Hartnack...
  RE:Commoditization of Architec...
December 13, 2012 10:13 AMRaymond Kogan...
 

1.
Commoditization of Architecture
From: Mr. Ross Cann, AIA, LEED AP
To: Practice Management Member Conversations
Posted: December 10, 2012 10:20 AM
Subject: Commoditization of Architecture
Message:
Although we keep claiming architectural design to be a service and not a commodity, other forces are conspiring to drag the profession in the other direction. I have recently learned of a company called www.ArcBazar.com that pairs clients to designers around the world in the form of "Paid competitions." A prize of perhaps $1000 is put up for the redesign of an entire house and there will be 8-12 competitors who each upload their solutions within a deadline set by the client. The website takes 20% of the "prize" off the top, the selected winner supposedly gets what's left and the other competitors get the "pleasure and honor" of competing. With the use of BIM many of the completed projects LOOK fairly well developed and have multiple perspective renderings. There is no guarantee of code compliance, safety considerations or even buildability but clearly the competitors are each devoting scores of hours in work, if not more.

The Advisory Board includes many alleged professors from Harvard and MIT. Does anyone know any of these people?:
Oliver Bandte
Tim Curran
Sarah Goldhagen
Jon Hirschtick
William Porter
Daniel Schadek


I would say they have a lot to answer for. There is to my mind something HIGHLY unethical about luring desperate people from around the US and around the world to design with little to no prospect of getting paid. There is an even greater unethical quality about collecting a salary fro a university where people are paying $50,000 a year to learn to be architects and the debasing the profession through the use of this near fraudulent offer of compensation. It is like have 20 people rake your yard and offering to pay the one that you judge to have raked the best minimum wage and paying the others nothing. Does this shock others as much as it shocks me?

Regards,

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Ross Cann AIA, LEED AP
Senior Architect
A4 Architecture + Planning
Newport RI
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2.
RE:Commoditization of Architecture
From: Eugene Ely, AIA
To: Practice Management Member Conversations
Posted: December 11, 2012 12:52 PM
Subject: RE:Commoditization of Architecture
Message:
The response to this will be very interesting. To me it's just one more slippery step on the path to irrelevance. I suspect younger.generations will view it as a wonderful entrepreneurial opportunity. Is the truth somewhere in between?
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Eugene Ely AIA, LEED AP
Architect-in-waiting
San Jose, CA
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3.
RE:Commoditization of Architecture
From: Mr. Keith Youngquist, AIA
To: Practice Management Member Conversations
Posted: December 12, 2012 9:51 AM
Subject: RE:Commoditization of Architecture
Message:
There is nothing to stop the end user from gathering the ideas of all of the designers and picking the components of their work that they would like to implement, even if the designer was a wash out. I have had my design ideas taken during the RFP process, and handed over to the "selected" architect only to see them complete my design work. I don't enter competitions anymore and do not respond to RFPs that require preliminary design of any kind anymore. I guess if you are young and trying to break out it may not matter and the exposure may be good for some.

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Keith Youngquist AIA
Manager/Principal
Dacre & Youngquist, LLC
Chicago IL
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4.
RE:Commoditization of Architecture
From: Karl Hartnack, AIA
To: Practice Management Member Conversations
Posted: December 13, 2012 6:53 AM
Subject: RE:Commoditization of Architecture
Message:
...and if someone wants you to fly out for an interview, do so, but only with a prepaid, round-trip, business class ticket.

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Karl Hartnack AIA
Component Past President
Hartnack Architecture
Duesseldorf

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5.
RE:Commoditization of Architecture
From: Raymond Kogan, AIA
To: Practice Management Member Conversations
Posted: December 13, 2012 10:13 AM
Subject: RE:Commoditization of Architecture
Message:
If you're a member of the Practice Management Knowledge Community, be on the lookout for the AIA Practice Management Digest which is being emailed to all members this coming Monday. As the editor, I can tell you that the theme of the issue is trends in the industry and it contains several articles related to the subject of commoditization of architect's services.

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Raymond Kogan AIA
President
Kogan & Company
Arlington VA
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