n. pro·∙su·∙mer (pro--‐su--‐mer) to produce and consume
DEFINITION (Plain English)
1. a person who acts as both product developer and consumer
2. those who create goods, services or experiences for their own use, rather than for sale or exchange. Individuals or groups which produce and consume their own output are "prosuming."
USED in a Sentence
Because of advances in communication and technology, prosuming can create value half a world away. Ref. "Revolutionary Wealth", Alvin and Heidi Toffler, Chapter 23
According to the authors, prosuming will change the way we measure, create, and manipulate wealth.
FIRST USED BY (OR CREDITED TO)
According to "Revolutionary Wealth", Alvin and Heidi Toffler invented the word for their book titled "The Third Wave" (1980)
YEAR FIRST USED(EST)