Are we discussing fees, or cost to produce, here?
The question posed was about cost to produce, but that can quickly turn into a rough estimate of fees. Calculate hours, add a little profit and, there is your fee, right?
I hope I am reading this wrong, but this whole string of questions and responses is somewhat disturbing to me. It seems we are aksing and answering the wrong question here. Isn't it true that we should not be focused on estimating the hours for modeling, but rather the value of the services we provide? If we only have time to sell, we are selling ourselves short. What the client is paying for is knowledge and expertise in design. If one assumes that talent is a commodity that is equally available from every firm and the firm brings no other value to the design, we are in trouble as a profession.
I, for one am sickened by the thought of working for months on a project with teams of engineers and other designers for about the same fee as the person who will give a few tours of the building, then broker a real estate sale. The value we bring in designing a building is much more important to the end product than the time we put into it.
There is a place for calculating the time to complete a job for management purposes, but I fear that the discussion we are seeing here is for the purpose of setting fees, and that scares me!
Please tell me we are talking about how to manage personnel, not how to quote fees for BIM services. What is the added value to the owner because we use BIM to do a project? How is it different to the owner from if we did it in 2D, or even hand drew it? That is the question that needs to be answered for me. And I understand that it is a different question than was asked here. I'm just not sure everyone on this forum understands this.
Some owners will value BIM greatly, others not at all. Some are just concerned with getting a building and do not care how it is delivered. Should these pay for services they do not want or care about?
I feel BIM should be offered at a premium for those clients who want it, because it takes a more advanced skill set, as noted in previous posts. One needs to make more decisions about the building earlier in the process. Just any draftsman cannot do that. As many have discovered, having the wrong unskilled person on a BIM project can be a disaster, because they are not able to make those decisions correctly.
Since we have been banned from discussing fees, per se, I will just say that I feel the value BIM brings to the client is at least a 10% increase in the value of the services, often much more. But I doubt fees reflect that.
How does this fit into the current discussion?
Gary Nicholson AIA
Show Original Message