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Retail Design: Product Placement and Perceptions of Value
A trio of studies examine the impact that product placement, retail density, and even background music have on a customers perception of value.  What these studies suggest is that it’s possible to affect consumer perceptions of value via environmental modifications. In other words, the way a store is laid out can suggest to a customer that the products within the store are luxurious or a great discount. In this way it’s possible for an architect or design to contribute to a store’s brand in ways beyond simple aesthetic improvements or graphic design.


Created By: Joel McKellar On: Thu, Oct 21, 2010 10:03 AM

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