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What is in a name?

On our conference call today, the Public Architects Advisory Group discussed changing the name of our pre-convention workshop in order to attract more private practitioners. The current name, the Public Architects Training Workshop, seems geared toward public sector folks. However, our programs lately have been of general interest.

In order to celebrate the collaboration between public and private organizations, how about "COLLABORATE 2012 - The Public Architects' Training Workshop"? Somehow we need to be mindful that the public sector folks still need to be reimbursed for their attendance.

Any other suggestions?



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