Did you know the FIRST time a new fan sees your Facebook fan page may be the ONLY time they actually visit your page?
Shocking, right? Not really. How much of the information you personally get from Facebook comes straight from the home page? Statistics show the way to engage fans after the initial “like” is to get their attention on the main news feed.
How do you do that? Try asking your fans’ opinions on something important to you. Post pictures of goings-on at the office. Request feedback. Show off new projects. Share an interesting article. Let your passion for your work dictate your online presence. Here's a great video from the TED Conference by Simon Senek about how to sell yourself: “People don’t buy WHAT you do; people buy WHY you do it.” There are some great tidbits in there that can give you ideas on how to word your firm's updates and blog posts.
If you’re stuck imagine you’re sitting with a client right now, face-to-face. What do you talk about? You ask how the week has been. You share about yours and maybe mention a new idea you have for a project. You’ll point out the new coffee machine or introduce them to the fresh crop of interns who'll be working on their project. These simple things have the makings of status updates for your firm's fan page.
I am not suggesting that your firm should put up pictures of every office supplies order, but you should help your fans feel more invested in your success. You don’t need to sell hard to Facebook fans as you would in a marketing piece such as a PPC advertisement or TV commercial. They've “liked” your Facebook page. Your fans are already on your side, rooting for you. You just have to keep it that way.
All information provided on this blog entry is for informational purposes only. The American Institute of Architects makes no representations as to accuracy, completeness, timeliness, suitability, or validity of any information on this blog and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.