This session looks at the reinvention of General Electric’s global leadership education center in Crotonville, NY, as it seeks to remain the vanguard of business education. This process involves recasting GE’s training content (curriculum), experience (delivery and learning), and environment (facilities) as an integrated whole, requiring a bold move away from rote learning towards “experiential and trigger learning.” This shift requires a mix of highly diverse spaces, many from outside the realm of business education, and tackles issues such as excessive technology saturation, creating human connections, and crafting experiences that can fundamentally change worldviews.