Thursday, May 17, 2012, 11:00 AM - 1:00 PM (Eastern Time (US & Canada))
Gain valuable feedback on the effectiveness of your firm's marketing communications. Bring your marketing plans and collateral to the conference, and schedule a 15-minute communications checkup with a Certified Professional Services Marketer from the Society for Marketing Professional Services (SMPS).
Seasoned marketing professionals will be on hand in the AIA Town Hall to sit down with you and conduct a sustainability audit of your firm's marketing collateral. You’ll also take away suggestions to improve your firm's return on investment in marketing and client development initiatives. Suggested marketing collateral to bring for evaluation:
• Annual reports
• Books or monographs
• Direct-mail messages
• Media relations campaign materials
• Promotional campaign materials
• Recruitment and retention communications
• Social media initiatives
• Trade-show marketing materials
• Web pages
To benchmark your firm's marketing practices and performance, check out the winning entries in the 2011 SMPS National Marketing Communications Awards—also on display in the AIA Town Hall.
Walter E. Washington Convention Center
AIA Town Hall, Booth 138